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a cap brand. unfortunately.
we make caps. people have opinions about them. occasionally the two meet on the same head. that's the whole business model — everything else on this page is detail.
we noticed everyone has something to say. so do we. the difference is we know it doesn't matter that much. some people will love it. some people won't. most people will have an opinion anyway. that's fine. we made it anyway.
— haters studio
the facts
history, briefly
- day 1 had the idea.
- day 2 doubted it. thoroughly.
- day 14 someone said "nobody needs another cap brand." noted.
- day 47 made the caps anyway.
- day 112 first stranger wore one in public. he was stared at. it was ok.
- today you're reading the about page. thanks, or whatever.
how this works
a man stares for four seconds. a complaint arrives about the orange. the real world provides, daily.
field notes, fake research, public notices. the observation comes first. always.
one statement, small embroidery, hidden strap text. the cap is the delivery system, not the point.
no founder photo
there's one person behind this. they'd rather the caps get the attention — a founder story would just be another opinion, and the market is saturated.
staff count: 1 · morale: fine · meetings: short
that's the whole story. the caps are shorter.
see the caps